Our founders have worked in the diagnostics industry for years. After witnessing the problems women face in accessing consistent, high-quality care and support for their fertility health, they decided to try and do something to help.

Supporting women's fertility health from periods to the menopause is femme's core mission, and our founders have curated a convenient and supportive space for women to seek out the best products from exciting new brands across the UK and beyond. Much like we would do for our skincare, our needs change as we age and our founders want women to be able to take a proactive approach to managing their fertility health.

But it’s more than that, it’s also about curating a community of women who feel heard and supported throughout their fertile years and beyond.

our values

your choice matters

We believe in taking a balanced approach to fertility, in which individual choice is paramount. We will support our community to put themselves and their own wellbeing at the centre of their decision-making, challenging stereotypes of "normal" womanhood and reproductive health.

equitable access

femme advocates for consistent and equitable provision of fertility grants and support throughout the UK. In line with this commitment, we are proud to have partnered with The Fertility Foundation, who provide fertility grants and advocate for fair access to IVF.