Welcome to femme
A women-led collective empowering you to better understand your body, hormones, and cycle
We’re so thrilled to have you with us.
femme was born from a place many of us know too well, the frustration of feeling dismissed, unheard, or left searching for answers about our bodies. Whether it’s painful periods, hormone imbalances, fertility concerns, cycle tracking, PMDD, perimenopause, or simply wanting to better understand your health, too many women are told to “put up with it” or wait until things become severe enough for support.
We knew there had to be a better way, and femme became that alternative.
What started as a fertility-focused platform has grown into something much bigger a space designed to support women from their very first period through to post-menopause. We’re here for every phase, menstrual health, hormone balance, preconception, pregnancy, postpartum, perimenopause, menopause, and all the transitions in between.
Behind femme is Una Health, our founding parent company, a women-led medical diagnostics business delivering innovative testing solutions to the NHS and private sector since 2009. That medical heritage sits at the heart of everything we do. Every product, resource, and recommendation we share is carefully vetted, evidence-based, and rooted in science, not trends.
Our mission is simple: Know Your Flow.
We believe every woman deserves to understand her body, hormones, and cycle not just when something feels wrong, but as a vital part of everyday health and wellbeing. We’re not just building a brand. We’re building a co-operative powered by collaboration, education, and community over competition and we’re so glad you’re part of it.
With love,
Sarah, Stef & Laura
The femme Founders
Join the Collective.
Whether you're just getting to grips with your period, navigating fertility, or approaching menopause, this platform is for you. Use our free resources. Browse our product edits. Follow us on social. Send us a message. We love hearing from you.
Let’s change the conversation around menstrual health, and help you truly Know Your Flow.
Meet The Founders
Sarah - Co-Founder
Sarah's own journey with adenomyosis became the heartbeat of femme. Working within women's health opened her eyes to how little most of us are ever taught about our own bodies and how life-changing it can be when that finally shifts. When she's not building femme, you'll find her in the garden, fussing over her cat, or deep in a design rabbit hole.
Stef - Co-Founder
If there's energy in the room, Stef brought it. She's the ideas engine behind femme's brand partnerships and the commercial force that keeps everything moving always with another concept brewing and a genuine passion for supporting women through every season of life. She's also, proudly, a Swiftie.
Laura - Co-Founder
Laura is femme's champion in the wider world you'll find her on speaker panels, posting her daily Instagram talks over at @unahealth_laura, and making noise on LinkedIn about why women's health deserves so much better. Backed by her roots at Una Health, she brings the kind of medical credibility that means everything femme recommends actually stands up to scrutiny. Also a devoted M&S girly, and honestly, same.