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Amy Hart holding femme newspaper

Amy Hart Fertility Journey: From Love Island to Welln

by Femme Health in The Journal

Before she was lighting up our screens with this years Love Island commentary, Amy Hart was sitting down with us at femme to talk about something even closer to her heart: women’s health, her fertility journey, and the power of community.


It’s been a whirlwind few years for Amy, from freezing her eggs, finding love, welcoming her first baby, and now preparing for baby number two, all while championing a more open, supportive conversation around women’s wellness. As we watch her pop up in Love Island discussions this season, we couldn’t help but look back on that very first interview and reflect on how far she, and our shared mission have come.

Looking back: Amy Hart's fertility journey with femme

When Amy first walked into femme HQ, she was exactly what you’d hope for in a brand ambassador: warm, authentic, and genuinely passionate about our mission. There was no “TV persona” front; just Amy, ready to talk openly about her own fertility journey and why women deserve better access to information, products, and support.

“Navigating fertility can feel like having 50 tabs open on your browser,” Amy laughed. “It’s overwhelming. But finding a place like femme Health, where everything is in one place, is such a relief.”

That was the moment we knew we’d found the perfect partner.

Amy Hart with femme tote

Life after Love Island

For many, Amy Hart is first and foremost “Amy from Love Island”, the bubbly contestant whose honesty and humour won fans back in 2019. But away from the reality TV spotlight, Amy’s focus has shifted towards family life, her ongoing fertility journey, and advocating for fair access to reproductive healthcare.


This year’s Love Island season has once again put her in the public eye, with her quick wit and candid takes on the show making headlines. But Amy hasn’t let the TV buzz overshadow her work in women’s health, in fact, she uses the increased attention to shine a light on topics many people shy away from discussing.

“Love Island gave me a platform,” she says, “and I want to use it for more than entertainment. Women’s health, their fertility journey's, and community matter to me and they deserve to be talked about.”

The fertility grant postcode lottery

One of Amy’s biggest passions, and one of the first issues we discussed is the inequality in fertility grant access across the UK. The so-called “postcode lottery” means your chance of receiving funding for IVF or other fertility treatments can vary dramatically depending on where you live.


“It’s incredibly unfair,” Amy told us. “Your location shouldn’t determine whether you can start a family. Partnering with femme made sense because they’re committed to changing that, not just talking about it, but actively supporting organisations like The Fertility Foundation.”

At femme, we have committed to donate a portion of our marketing income to help fund fertility grants nationwide. It’s part of our mission to ensure that every woman, no matter her postcode, has the chance to access the care she needs, for her fertility journey.

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How Amy uses femme today

Fast forward to now, and Amy’s life is busier than ever. Between looking after her son Stanley, and keeping up with her Love Island commentary, any many other projects she still makes time to prioritise her health.

“I’ve switched to organic period products, I’m taking fertility supplements in preparation for baby number two, and I’m constantly checking the site for new articles and advice, to support me on my fertility journey” she says. “It’s become part of my routine, not just for me, but for my family’s future.”

And that’s the beauty of a holistic approach to women’s health: it’s not just about solving one problem, it’s about building a lifestyle that supports you at every stage.

Looking ahead together

As we reflect on that first meeting with Amy Hart, it’s clear that our partnership has grown into something much more than a brand collaboration. It’s a shared mission to make women’s health more transparent, accessible, and supported from Love Island fans discovering Amy’s story for the first time, to women actively looking for fertility resources.

This Love Island season might have been full of twists, turns, and dramatic re-couplings, but one thing remains constant: Amy Hart’s commitment to empowering women through open conversation and reliable resources.

Why stories like Amy’s matter

When we first published Amy Hart’s fertility journey, we were overwhelmed by the number of women we met who shared their own experiences. Some were just starting to research fertility supplements in the UK, others had been through IVF, and many were looking for emotional support from people who truly understood.


This is why telling stories like Amy’s matters so much. Celebrities often share snapshots of their lives on social media, but when someone with Amy’s platform talks openly about topics like egg freezing, the fertility grant postcode lottery, or the importance of organic period products, it normalises the conversation for everyone else.
And normalising is just the start, information empowers action. For example, women who discover Amy’s Love Island background might click through out of curiosity, but they leave with valuable advice about preparing for conception, understanding their fertility options, and finding trustworthy products.


At femme, our mission goes beyond selling supplements or menstrual care products. We want to create a space where women can find accurate resources, connect with others, and feel confident in the choices they’re making for their health and future. Amy Hart’s fertility journey is just one of many we’re proud to share, and we hope it inspires more women to speak openly, seek the right support, and take charge of their wellness journey.

Join the femme community

Whether you’re taking your first step on the fertility journey, or simply looking for a trusted source of women’s health advice, we’re here to support you, just as we supported Amy from the very beginning.


Explore our full range of supplements, Tempdrop fertility tracking device, and expert-led resources today.

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