femme health is over the moon for Ovum, founded by Jenny Wordsworth, a former lawyer turned fertility advocate, teaming up with two IVF experts to revolutionise fertility solutions! Their products aren't just cutting-edge; they are breakthroughs in the realm of reproductive wellness. Ovum's 'Time to Conceive' supplement works wonders for egg quality, trusted by IVF clinics far and wide! Plus, their eco-friendly pregnancy test is impressively sensitive and comes with a meditation guide for comfort on challenging days. Find out more about Ovum below!

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Can you tell us your brand name and about it's incredible background and story?

Meet Ovum, where support meets science. Ovum was founded by Jenny Wordsworth, a lawyer and extreme endurance sports athlete who experienced infertility and felt women deserved better.

Together with two IVF doctors, Ovum was born as they quickly realised how challenging getting pregnant can be for many women. Their own frustrations with the bewildering market for products claiming to support fertility have inspired them to want to create a protective space for those on the TTC journey.

Our scientifically-backed Time to Conceive® preconception supplement focuses on improving egg quality and is now recommended on patient protocols in over 20 IVF clinics (and counting!). We have also launched the first fully recyclable pregnancy test, amongst the most sensitive available today and each box includes immediate access to a guided meditation in the event of a negative test result.

  • What is your mission and motivation that guides your brand?

    The journey to conception can be a tough one, and it's one many women are unprepared for. At times, conceiving can feel like one big science exam that we forgot to study for.

    When did making humans become so... dehumanising?

    Our own struggles with fertility opened our eyes to the bewildering market for products claiming to support conception.

    The manipulation tactics and scientific unreliability we encountered made it almost impossible to make high-quality decisions, at a time when what we needed was trustworthy information and support.

    No one wants to feel like their hopes and dreams for a family are one big sales opportunity - least of all us.

    Quite frankly, women deserve better, and that’s why we established Ovum.

    Ovum is a female-founded, science-driven company with a simple goal: to shorten your time to pregnancy and assist your conception journey with rigorously-tested, best-in-class products, and accurate scientific information that's simple to understand.

  • What sets your brand apart from competitors?

    Ovum products are designed by doctors and backed by science to support conception and fertility at every stage of the TTC journey.

    We are the only company in this space, globally, to invest annually in independent reviews of the latest reproductive sciences to ensure our product development leads the market.

    We’re also an ethical business, reinvesting 20% of our annual profits back to fund fertility research and fertility awareness campaigns to help as many women as we can. Our products are all fully recyclable, BPA and Phthalate free and not tested on animals.

    We’re proudly working towards B Corp certification to demonstrate our commitment to business that works for people and the planet.

    How does your brand plan to grow and evolve in the future?

    All our products are built alongside our customers, so they'll let us know what is next!

When I started trying to conceive, I bought hundreds of expensive supplements. With Ovum all the ingredients you need are in one supplement, that you know is of the highest quality and contains evidence based ingredients.
Excellent company ethos.

Sophie

My fertility nutritionist (melanie brown) recommended these to me. i’ve been trying to conceive for last 5 months and trying to do what i can to improve my chances myself: so lifestyle changes such as diet, nutrition, exercise, supplements etc. i’m giving it everything and fingers crossed, all parts of the puzzle and I hope doing all within my power will help with some high quality eggs! sending all the best to anyone who’s ttc

H C Maclaine

I’d been TTC since December 2022 when 2 months ago I heard about Ovum on the BFN podcast. I couldn’t believe all the nasties used in some of the fertility supplements so was instantly sold on the use of the right vitamins in the right form, formulated by professionals. Only 2/3 through my second jar, I took an ovum pregnancy test (which are fully recyclable!!) and I’m pregnant! Am absolutely over the moon and can’t recommend enough

Cassandra

Amazing product for all women!

In February of this year I experienced a missed miscarriage at 16 weeks (baby measuring 12 weeks). After this my cycles irregular and unpredictable. All of my ovulation dates were on cycle day 21 and onwards so this gave me an idea that I needed something to improve my hormones/egg quality. I started taking ovum just a month ago and immediately my ovulation date moved to much earlier at cycle day 17 showing an improvement. Fast forward two weeks and I have my positive pregnancy test. I am so impressed with this product, after 7 months of trying after our miscarriage I was beginning to lose hope. I couldn’t recommend enough for anyone trying to conceive.

Beth Tomkins

I’d been TTC since December 2022 when 2 months ago I heard about Ovum on the BFN podcast. I couldn’t believe all the nasties used in some of the fertility supplements so was instantly sold on the use of the right vitamins in the right form, formulated by professionals. Only 2/3 through my second jar, I took an ovum pregnancy test (which are fully recyclable!!) and I’m pregnant! Am absolutely over the moon and can’t recommend enoug

Cassandra