femme health holds the Zita West brand in the highest esteem, recognising it as an unparalleled force in the realm of reproductive health. Zita West's extensive expertise as a practising midwife, acupuncturist, nutritional advisor, and bestselling author spans over three decades, making her a trailblazer in holistic fertility care. The Zita West Clinic, established in 2001, stands as a beacon of excellence, seamlessly merging cutting-edge medical science with complementary therapies to aid couples in conceiving naturally and through IVF. Zita's holistic approach, addressing mind, body, and spirit, aligns seamlessly with femme health's commitment to comprehensive well-being. Her premium range of vitamin supplements, developed to support fertility and pregnancy, exemplifies a dedication to bridging nutritional gaps essential for reproductive health.

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Can you tell us your brand name and about it's incredible background and story?

Leading fertility and pregnancy expert Zita West is a practising midwife, acupuncturist, nutritional advisor and bestselling author with over 30 years' experience. In 1992 the Zita West brand was established, and in 2001 Zita founded the Zita West Clinic in London's Marylebone - the City's most famous holistic fertility clinic which combines cutting edge medical science with complementary therapies, helping couples conceive naturally and through IVF.​

Zita has helped thousands of women conceive, many as a last resort. Her pioneering approach to fertility, combining the natural with the medical, has cemented Zita as the recognised leading fertility expert in Europe, and the go to fertility consultant to celebrities and royalty alike.​

​Her speciality is a holistic approach focusing on mind, body and spirit. She has her own range of premium vitamin supplements to support female and male fertility as well as pregnancy, and regularly appears in the press and on television.

Over her many years in practice, Zita came to realise that many of her clients lacked basic nutritional knowledge, particularly in terms of how the right vitamins and minerals could impact on their fertility and pregnancy. As she says, 'Women and couples seem to know a lot about diet but little about nutrition'. It was this that prompted Zita to train as a nutritional therapist.

Her collection of specialist supplements grew out of her work in this area and are designed to help women and men plug the widest possible range of potential gaps in their everyday diet which could affect their ability to conceive and to have the best possible pregnancy.​

​The Zita West range is a highly specialised collection of supplements that focus purely on reproduction. The range is continually improved in response to feedback from the Zita West Clinic as well as in response to new research and clinical studies. It is the most complete collection of specialist supplements available in the UK focused on female and male reproductive health and the issues underlying it.​

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  • What is your mission and motivation that guides your brand?

    Zita West mission is simple. To help as many couples and individuals as possible achieve their dream of becoming parents with successful conception (be that conception assisted or unassisted) and a healthy pregnancy.

    The first 1000 days guides the Zita West brand. The importance of the first 1000 days is now widely recognised as critical for a child’s development and health.

    This begins at the moment of conception and carries on through to a baby’s
    second birthday. Anything you can do to help – physically, emotionally and
    psychologically – to lay the foundations for this critical period is likely to
    have a positive impact on their health and wellbeing for the rest of their lives.

    How does your brand plan to grow and evolve in the future?

    The Zita West range will always evolve inline with the latest clinical research for improved fertility outcomes.

  • What sets your brand apart from competitors?

    The first Zita West supplement was created over 20 years ago. The formulations are not only devised by Zita herself as a global fertility expert, the formulations are also continually improved in response to feedback from the Zita West Clinic and the latest scientific research and clinical studies.

    Zita West use quality bioavailable raw materials for better absorption, and the
    range is the most complete on the market to plug the widest possible gaps in men and women's nutritional health that may be negatively impacting their ability to conceive and have a successful pregnancy.

    Beyond supplements, Zita West also range best-selling books by Zita, guided visualisations for the entire fertility journey and 100% natural pregnancy skincare.

    Zita West believe education around fertility is vital, the brand regularly hold webinars, IGTV and Tiktok lives, publish blogs and offer free 15min product consultations.

Attended a very informative workshop. Zita's knowledge and experience is second to none and will be very useful in my own practice as a fellow health professional. Thank you!

Nicole Hamer

After a year of trying to conceive and research I found zita west. Myself and my partner are on our second month of supplements after a very helpful consultation with Rebecca. So far we have not been successful in conception but early days. Delivery and customer service has been great and products are delivered very quickly.

Ruby Dodgeon

Excellent product hoping to get my positive results soon.