Meet Rae: everyday wellbeing, without making it a full-time job
Mae, Faye and Fern each arrived with a clear place in the femme world. But not every health question belongs to a particular life phase.
Sometimes you are simply trying to feel a little better in the day-to-day: support your gut, protect your energy, sleep more soundly, think more clearly or make time for the kind of self-care you will actually keep doing.
That is where Rae comes in.
So, who is Rae?
Rae is our new face of general wellbeing: grounded, practical and interested in the things that help everyday life feel more manageable.
She is not the friend turning wellness into a 14-step morning routine. She is the one who knows that the basics matter, that consistency usually beats perfection, and that looking after yourself can be as simple as finding a few things that genuinely earn their place in your routine.
Her world is intentionally broad. Gut health, mood and energy, stress, sleep and recovery, and hair, skin and nails all sit comfortably here, alongside vitamins, minerals, functional mushrooms, hydration support and everyday self-care.
Why we needed a fourth Face of femme
When we first introduced Mae, Faye and Fern, they helped us make different parts of women’s health easier to navigate. Mae speaks to cycle and hormone health. Faye sits naturally within fertility and conception. Fern brings a voice to perimenopause and menopause.
But women’s health is not only about milestones.
There is a huge amount that happens between those moments: digestion, tiredness, concentration, sleep, stress, skin, hair and simply wanting to feel more like yourself. Rae gives that everyday wellbeing space a face of its own.
She is not replacing any of the others, and there will naturally be some overlap. That is deliberate. Real life rarely fits into a single category, and neither should good health support.
Rae’s four wellbeing pillars
Rae’s edit is built around four practical areas of everyday health and wellbeing:
A few products you’ll find in Rae’s edit
Rae’s collection is deliberately mixed. It is less about one single concern and more about useful products that can support the routines many of us come back to every day.
ARTAH Biome Restore
A high-strength gut support formula combining five live bacteria strains with Lion’s Mane, ginger, green tea extract and boswellia. A strong fit for Rae’s gut-health corner.
SHOP BIOME RESTORE
KIKI Health Organic Lion’s Mane
A concentrated full-spectrum mushroom extract designed for everyday cognitive wellbeing, making it a natural choice for Rae’s focus and mental-clarity shelf.
SHOP LION’S MANE
Sweet Bee Sleep Magnesium Butter
A magnesium-rich body butter with lavender, designed to become part of a calming evening routine. Exactly the kind of low-effort ritual Rae would keep.
SHOP SWEET SLEEP
HAIRBURST Strawberry Chewable Vitamins
Chewable hair vitamins formulated with biotin, zinc and selenium, offering an easy alternative to traditional tablets for an everyday hair-care routine.
SHOP HAIRBURST
Mae, Faye, Fern… and now Rae
The faces of femme were never meant to put women into boxes. They are here to make a large, sometimes complicated world of health information feel easier to enter.
You might recognise yourself immediately in one character. You might move between them over time. Or you might find that different parts of your routine belong with different faces.
Mae can still be your go-to for hormone support while Rae helps with sleep. Faye may guide your fertility journey while Rae covers digestion. Fern can support a new chapter of menopause while Rae remains there for the everyday basics.
That overlap is not a flaw in the system. It is the point.
That crossover is already part of how we approach women’s health at femme. Our free Know Your Eggs guide, for example, brings together expert insight on egg health, fertility timelines and egg freezing in one clear place, because understanding your health is rarely about just one stage or one concern.
Rae, answered
Is Rae aimed at a particular age or life stage?
No. Rae is deliberately life-stage agnostic. Her collection focuses on everyday wellbeing needs such as gut health, energy, focus, sleep, recovery and hair, skin and nail support.
What kind of products are in Rae Recommends?
You will find a mix of vitamins, minerals, functional mushrooms, probiotics, fibre, hydration support, sleep and relaxation products, skincare and other practical wellbeing essentials.
Can a product belong with Rae and another Face of femme?
Absolutely. Health concerns overlap in real life, so our character collections can overlap too. Rae is another way to discover relevant products, not a rigid category boundary.
Where can I shop Rae’s products?
You can browse the full Rae Recommends collection, or explore the wider general wellbeing range.
Welcome to femme, Rae.
She may be the newest face, but she fills a space that has always been part of what femme does: helping women find practical, trusted support for the health concerns that show up in ordinary life.
We think she is going to fit in just fine.
SHOP RAE RECOMMENDS
